Advertising campaign for the Charles Jourdan brand, September, 1979

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The 1979 “walking feet” series is one of the most famous advertising campaigns created by Bourdin for the Charles Jourdan brand. For the sake of filming, Bourdin went to the UK, where he drove a Cadillac from London to Brighton, stopping on the way to take another shot: at Battersea power station, Brighton embankment, taxi rank, bus stop and rose garden. In this series, he applied an innovative technique for advertising photography. He refused to model and put Charles Jourdan shoes on mannequins of women’s feet.

Printed later
Edition: 18
Digital C-print
Framed
Print size: 60 х 90 см
Size including frame: 80 х 110 см
Signed and numberd verso by the heir
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